Northbeam vs Triple Whale pricing
Northbeam vs Triple Whale pricing by store size and ad spend
Northbeam and Triple Whale end up on the same shortlist because both promise to tell a Shopify brand which ads actually drive sales. They do not charge the same way. Triple Whale now quotes Foundation and Automate on a walkthrough without printed prices; its former public slider used annual gross merchandise value (GMV). Northbeam sets it from your ad spend tier and then adjusts it by the pageviews your site produces, which is why its page says plans "start at" a figure.
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Figures are illustrative. Your own stack connects read-only.
So a straight price list does not answer the question a buyer has, which is what each one will cost my brand. Below we compare Northbeam prices with Triple Whale walkthrough quotes and the slider last published in October 2026 at three store sizes, $2 million, $8 million and $18 million in annual revenue. The ad spend assumption is stated beside the tables. Historical figures came from northbeam.io/pricing and triplewhale.com/pricing; they do not establish a current Triple Whale quote.
We also say plainly where neither tool is the right first purchase. If what you need this month is one honest number for whether total ad spend is paying back, that is blended ROAS and MER, and it does not need an attribution contract.
The short answer
Triple Whale now quotes Foundation and Automate on a walkthrough and prints no paid prices. Enterprise directs buyers to contact sales, and the Free plan stays free forever. Its last published October 2026 slider listed Foundation at $549 a month for $1 million to $2.5 million GMV, $1,529 at $8 million and $2,529 at $18 million. Northbeam prices on ad spend and pageviews: Starter starts at $1,500 a month for brands spending under $1.5 million a year on ads, Professional at $3,500 a month up to $500,000 a month of spend, and Growth and Enterprise are quoted. Compare a current Triple Whale quote with Northbeam for your scope. Northbeam sells dedicated multi-touch attribution with Apex conversion enrichment; Triple Whale sells a broader Shopify operating suite with Moby AI.
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Why it works
What you get with Northbeam vs Triple Whale pricing
Two different meters
Triple Whale now quotes Foundation and Automate on a walkthrough without printed prices; its last published slider used annual GMV and package. Northbeam charges on your ad spend tier and then on pageviews, so two brands with the same revenue can get different Northbeam quotes. Confirm what each quote covers before comparing it.
Price follows the depth of attribution
Northbeam is a dedicated multi-touch attribution product with Apex, which feeds enriched conversions back to ad platforms. Triple Whale bundles attribution with BI dashboards, Moby AI agents and automation tools. Compare the quoted scope and price with the attribution problem you are solving.
Blended numbers come first
Before either contract, most brands need total ad spend set against the revenue Shopify and Stripe actually recorded. That is blended ROAS, blended CAC and MER, it can be tracked on a flat subscription, and it tells you whether an attribution budget is worth spending at all.
What it covers
Connect, blend, and see what is driving revenue
MixedMetrics turns scattered platform numbers into one blended read-out of ROAS, CAC, MER, and revenue, with AI that flags where spend is leaking.
- Compare Northbeam prices with Triple Whale quotes and historical figures at a $2M, $8M and $18M brand
- Understand Northbeam ad spend and pageview pricing and the former Triple Whale GMV slider
- Separate historical Triple Whale annual calculations from current walkthrough quotes
- Decide which quoted scope buys attribution you actually need
- Track blended ROAS and MER first for $79 to $199 a month without a demo
AI insight
What changedTikTok is carrying ROAS at 4.8x while Meta CAC crept to $41. Shift budget to recover efficient revenue.
Illustrative figures showing the layout · not a customer account
Why MixedMetrics
Blended truth, AI insights, no BI tool required
Not eight conflicting platform dashboards, not a data engineer, not a spreadsheet that rots by Friday. One blended view you can act on.
One blended read-out
Blended ROAS, CAC, MER, LTV, and revenue by channel in a single live view, instead of eight platforms claiming the same conversion.
AI that finds the leak
The insight layer reads the blended data and tells you what changed and where spend is leaking, before the month closes.
Connect, do not migrate
Read-only connectors to the tools you already run. No re-platforming, no pixel surgery, first dashboard in minutes.
Compare
Northbeam published prices and Triple Whale walkthrough quotes as of October 23, 2026 (USD)
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| Plan | Published price | What sets the price | Who it is for | How you buy |
|---|---|---|---|---|
| Northbeam Growth | Quoted | Ad spend, agency partner bundle | Seven-figure brands under $200K a month of ad spend that want agency support | Contact sales |
| Northbeam Starter | From $1,500 a month | Ad spend under $1.5M a year, then pageviews | Brands scaling on first-party multi-touch attribution | Contact sales |
| Northbeam Professional | From $3,500 a month | Ad spend up to $500K a month, then pageviews | Growth teams testing new ad channels | Contact sales |
| Northbeam Enterprise | Quoted | Ad spend over $500K a month | Large performance teams | Contact sales |
| Triple Whale Free | Free forever | Nothing | Brands that want one dashboard and the pixel first-click and last-click view | Self-serve |
| Triple Whale Foundation | Quoted on a walkthrough, no price printed | Confirm on the walkthrough | Brands that want multi-touch attribution, BI and Moby | Book a walkthrough |
| Triple Whale Automate | Quoted on a walkthrough, no price printed | Confirm on the walkthrough | Recommended plan for AI models, paid media actions, reports, workflows, creative generation and landing pages | Book a walkthrough |
| Triple Whale Enterprise | Quoted | Confirm with sales | Brands that need incrementality, MMM, retail data, SOC 2 Type 2 and SSO | Contact sales |
Compare
Monthly cost at three store sizes; Triple Whale cells show quotes and last published October 2026 figures, assuming ad spend of about 25 percent of revenue (USD)
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| Tool and plan | $2M a year brand | $8M a year brand | $18M a year brand | Priced on |
|---|---|---|---|---|
| Triple Whale Foundation | Quoted on a walkthrough (last published $549) | Quoted on a walkthrough (last published $1,529) | Quoted on a walkthrough (last published $2,529) | Annual GMV |
| Triple Whale Automate | Quoted on a walkthrough (last published $1,349) | Quoted on a walkthrough (last published $2,899) | Quoted on a walkthrough (last published $4,199) | Annual GMV |
| Northbeam | From $1,500 (Starter) | From $3,500 (Professional) | From $3,500 (Professional) | Ad spend and pageviews |
| Polar Analytics Core | $720 | $1,380 | $2,280 | Annual GMV |
| MixedMetrics Growth | $199 | $199 | $199 | Flat plan |
Compare
Annual cost comparison using last published October 2026 Triple Whale figures and former help center annual terms; current Triple Whale plans require a walkthrough quote (USD)
Swipe to see the full table
| Store size | Triple Whale Foundation, historical monthly billing total | Triple Whale Foundation, historical annual prepay total | Northbeam entry plan | Historical difference against Foundation annual prepay |
|---|---|---|---|---|
| $2M a year | Historical $6,588 | Historical $5,490 | From $18,000 | Historical difference, about $12,510 more on Northbeam |
| $8M a year | Historical $18,348 | Historical $15,290 | From $42,000 | Historical difference, about $26,710 more on Northbeam |
| $18M a year | Historical $30,348 | Historical $25,290 | From $42,000 | Historical difference, about $16,710 more on Northbeam |
In depth
Northbeam vs Triple Whale pricing questions, answered
Is Northbeam more expensive than Triple Whale?
A current comparison requires a Triple Whale walkthrough quote. On its last published October 2026 slider, a $2 million brand had Foundation listed at $549 a month, against at least $1,500 on Northbeam Starter. At $8 million the historical Foundation figure was $1,529, against at least $3,500 on Northbeam Professional. The last published Automate figure was $2,899 at $8 million and $4,199 near $18 million, against a $3,500 Northbeam starting rate.
Historical annual comparisons used the two months free for annual prepay previously described in the Triple Whale help center. Confirm the current term and billing on the walkthrough. Northbeam publishes starting monthly rates that move up with pageviews. Our Northbeam pricing breakdown covers what each of its tiers includes.
How does Northbeam pricing work?
Northbeam sorts you into a tier by ad spend, then sets the actual monthly rate from the volume of data your business produces, measured in pageviews. Starter starts at $1,500 a month for brands spending under $1.5 million a year on ads. Professional starts at $3,500 a month for spend up to $500,000 a month. Enterprise covers spend above that, and Northbeam recommends it once you pass $250,000 a month.
There is also a Growth plan for seven-figure brands under $200,000 a month of spend that bundles Northbeam attribution, dashboards and the Northbeam MCP with media buying support from a partner agency. It is quoted. Each tier also lists up to $50,000 to $200,000 in ad credits from Northbeam ad platform partners, which is a real offset for brands that would spend on those channels anyway.
How much does Triple Whale cost per month?
Triple Whale now quotes Foundation and Automate on a walkthrough and prints no paid prices. Enterprise directs buyers to contact sales. The Free plan stays free forever. Its last published October 2026 slider started Foundation at $219 a month at the smallest revenue bracket, then $549 at $1 million to $2.5 million, $1,529 at $8 million and $2,529 at $18 million. The last published Automate figures at those three store sizes were $1,349, $2,899 and $4,199.
The help center previously described 12-month terms and two months free for annual prepay. Confirm current billing, contract length, revenue assumptions, users and stores on the walkthrough. Foundation lists multi-touch attribution, Triple Pixel, no-code dashboards, custom metrics, SQL editor, first-party data activation and Moby AI. Automate adds AI models, paid media actions, reports and workflows, creative generation and landing pages. The Triple Whale alternative page covers the current quote process and last published history.
Which is better for a Shopify brand doing $2 million a year?
For a brand at $2 million, start by evaluating the Triple Whale Free plan and request a walkthrough quote if you need Foundation. Northbeam Starter at $1,500 a month is $18,000 a year before pageview adjustments, which is roughly 0.9 percent of revenue for attribution alone. That only pays back if better attribution moves a large ad budget, and at about $500,000 a year of spend there is limited budget to reallocate.
Northbeam starts to earn its premium when ad spend is large, spread across several channels, and you need conversion signals fed back to Meta and Google through Apex. Our breakdown of Shopify analytics pricing for a $2M brand puts Triple Whale, Polar, Northbeam and profit apps side by side at this exact size.
Does Northbeam or Triple Whale have a free trial?
Triple Whale has a Free plan rather than a trial: one view of paid, owned and organic performance, the Triple Pixel with first-click and last-click attribution, and Moby to ask questions. Multi-touch attribution, dashboards and segments need Foundation. Northbeam lists no free plan or trial; every tier goes through sales.
If you want to see blended ROAS and MER on your own data before a sales call with either vendor, MixedMetrics connects read-only to Shopify, Stripe, Google Ads, Meta, TikTok and GA4 the same day, self-serve.
Is there a cheaper alternative to Northbeam and Triple Whale?
Yes, depending on the job. For a Shopify suite like Triple Whale, Polar Analytics Core is $720 a month under $5 million GMV and was cheaper than Foundation from $2.5 million to $20 million on the last published October 2026 Triple Whale slider; see our Polar Analytics pricing table. For click-level tracking sold on revenue, Hyros now quotes on a setup call; our Hyros pricing page has its last published ladder, which started at $69 a month.
If the question is simply whether marketing pays back across every channel, MixedMetrics costs $79 a month on Starter, $199 on Growth with AI leak alerts, and $449 on Scale, or $39, $99 and $224 a month billed yearly, at any GMV and any ad spend. It is attribution-lite, not multi-touch attribution, and we say so: it will not replace a pixel or Apex. It shows blended ROAS, blended CAC and MER against the revenue your store recorded, which is the number both of these tools are ultimately trying to improve.
Good questions
Questions about Northbeam vs Triple Whale pricing
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