Compare: Improvado
Improvado alternatives and competitors, from enterprise pipelines to a ready blended dashboard
Improvado is an enterprise marketing data platform. It pulls a very large connector library into a governed data model that your data team then feeds to a warehouse and a BI tool. Its reporting plans now start at $20,000 a year, which is why most teams below enterprise size go looking for an alternative.
Read-only connectors, blended truth, no PII exposure
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Figures are illustrative. Your own stack connects read-only.
Its current pricing page publishes MCP Only at $100 a month, Starter from $20,000 a year and Growth from $50,000 a year. Enterprise is quoted through sales. MCP Only is self-serve and runs inside your own AI agent with your existing LLM setup, with 2M rows a year, daily sync, 300 MCP actions a week and one workspace. Starter includes 20M rows a year and Growth 60M to 200M. Every plan includes all connectors and destinations, and pricing is based on rows rather than a share of ad spend.
MixedMetrics is built for the team that wants the answer, not the pipeline. You connect read-only to GA4, Google Ads, Meta Ads, TikTok Ads, Search Console, Shopify, Stripe, and Klaviyo or HubSpot, and a dashboard with blended ROAS, blended CAC, MER, LTV, and revenue by channel is ready in minutes, with an AI layer that flags what changed and where money is leaking. Pricing is published at $79 per month, there is no two-month implementation, and you do not need a data engineer or a separate BI tool to see the numbers.
The short answer
Improvado is a marketing data pipeline; MixedMetrics is a ready blended marketing dashboard. Improvado publishes MCP Only at $100 a month for AI agent access, Starter from $20,000 a year and Growth from $50,000 a year. Enterprise is quoted through sales. Starter and Growth require a demo to buy. MixedMetrics starts at $79 a month, connects read-only in minutes, and arrives with blended ROAS, blended CAC, MER, and LTV already calculated, with no data engineer and no separate BI tool.
Improvado is a marketing data platform priced by rows, with all connectors and destinations included on every plan. MCP Only is self-serve at $100 a month inside your own AI agent. Reporting starts with Starter from $20,000 a year and Growth from $50,000 a year, both bought through a demo; Enterprise is quoted. MixedMetrics ships blended ROAS, CAC, and MER out of the box from $79 per month. Compare the pipeline you implement with the dashboard that is ready after you connect.
Side by side
Improvado vs MixedMetrics, honestly
A fair look at what each does well. Both can show you marketing numbers. Here is where they differ.
| What matters | MixedMetrics | Improvado |
|---|---|---|
| Time to a blended dashboard | Blended ROAS, CAC, MER, and LTV live in minutes on connect | Data pipeline with an implementation reviewers report at around two months |
| Out-of-the-box marketing KPIs | Blended marketing and revenue KPIs computed and shown ready | Delivers modeled data you then visualize, often in Tableau, Looker, or Power BI |
| Pricing transparency | Public pricing from $79 per month, metered on sources and seats | MCP Only $100 a month; Starter from $20,000 a year; Growth from $50,000 a year; Enterprise quoted |
| What the price scales with | Connected sources and seats, by tier: 5 sources at $79, 15 sources and 3 seats at $199, unlimited sources and 10 seats at $449 | Rows per year, with all connectors and destinations included; not a share of ad spend |
| Team required | No data engineer and no separate BI tool, marketers run it themselves | Built for dedicated data and analytics teams with an existing BI stack |
| AI what changed and where money leaks | Built-in AI reads the blend and flags leaking spend, from the $199 plan | AI agent and analytics layer across the modeled data warehouse |
| Connectors and scope | Focused connectors: GA4, Google Ads, Meta, TikTok, Search Console, Shopify, Stripe, Klaviyo, HubSpot | Very large library (500+, marketed as 1,000+) with enterprise data governance |
| Who it is built for | Marketing and growth teams, ecommerce, founders, and lean agencies | Large enterprises, big agencies, and marketing data teams |
Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest.
The field
Improvado alternatives and competitors compared on published pricing
Prices are the ones each vendor publishes. Funnel.io publishes in euros, so we quote euros rather than inventing a dollar figure.
Swipe to see pricing and the catch
| Tool | Best for | Pricing model | The honest catch |
|---|---|---|---|
| Adverity | Enterprise marketing data integration with governance, the closest like-for-like to Improvado | No published pricing, quoted on product, annual marketing spend and warehouse | A sales cycle and an implementation, much like Improvado |
| Funnel.io | Mid-market teams that want a managed marketing data hub without a full ETL project | Starter from EUR 280 a month billed annually, Business from EUR 560, Enterprise quoted | No free plan and no self-serve checkout; connector and destination counts depend on tier |
| Supermetrics | Analysts who build their own reports in Looker Studio, Sheets or a warehouse | Starter $44 and Growth $177 a month billed annually, Enterprise quoted | A pipe, not a dashboard; warehouse destinations sit on Enterprise |
| Windsor.ai | Small teams that want a cheap connector with unlimited users | $19, $99, $249 or $499 a month billed annually, metered on data sources, plus a free plan | You still build and maintain the report yourself |
| Coupler.io | Self-serve teams that want around 440 sources and warehouse destinations on paid plans | $24, $99 or $199 a month billed annually, metered on connected accounts | Starter caps rows and destinations; reporting logic is yours to own |
| MixedMetrics | Teams that want blended ROAS, CAC, MER and LTV:CAC computed and live, no data team | $79, $199 or $449 a month, or $39, $99 and $224 billed yearly | Attribution-lite by design, no warehouse export and no Amazon, Microsoft or LinkedIn Ads connectors |
Prices come from each vendor's public pricing page. Vendors change prices, so confirm before you buy.
In depth
Improvado pricing and fit
How much does Improvado actually cost?
Improvado publishes MCP Only at $100 a month, Starter from $20,000 a year and Growth from $50,000 a year. Starter includes 20M rows a year, daily sync, 20 actions a day, 400 MCP actions a week and one workspace. Growth includes 60M to 200M rows, daily to twice-daily sync, up to 10 workspaces, 120 to 240 professional services credits a year, Premium Customer Support and HIPAA. Enterprise is quoted for 1B rows, unlimited workspaces, 960 services credits, SSO through Azure or Okta and hands-on professional services.
The annual starting prices work out to about $1,667 a month for Starter and $4,167 for Growth. MCP Only runs inside your own AI agent using your existing LLM setup. Advanced Intelligence, including marketing mix modeling, incrementality testing and multi-touch attribution, starts at $20,000 a year, and Creative Analytics at $4,000 a year. Both add-ons work with Growth and Enterprise only. See the full ladder in Improvado pricing.
Who should choose Improvado over a blended dashboard?
Choose Improvado if the job is data engineering. If you need 500 or more connectors normalized into a governed warehouse, SOC 2 and HIPAA coverage, multi-touch attribution and marketing mix modeling through Advanced Intelligence, or Creative Analytics on Growth or Enterprise, and a data team that will feed Tableau or Power BI from it, that is exactly what the platform is built to do and a $79 dashboard is not a substitute. The other serious platform in that bracket is Adverity, which is close in shape but publishes no pricing at all; the Adverity alternative page covers how the two compare on transparency and scope.
Choose a blended dashboard if the job is a decision. Most marketing teams do not need a governed warehouse to answer whether spend is profitable; they need total spend set against total revenue, reconciled to the store and the payment processor. MixedMetrics does that in minutes from $79 a month. See how the wider category prices in our marketing reporting software pricing comparison.
What is the cheapest Improvado alternative?
It depends which half of Improvado you are replacing. If you want the pipeline, Supermetrics starts at about $44 a month on annual billing and Funnel.io at EUR 280 a month, both far below enterprise Improvado. If you want the reporting layer, Databox has a free tier and Looker Studio is free to build in, though both leave the blended marketing math to you.
MixedMetrics sits in a third place: a $79 a month dashboard with the blended ROAS, CAC, MER, and LTV already computed. It is the cheapest way to get the answer, and the wrong choice if what you needed was the warehouse.
Why teams pick MixedMetrics
Blended truth, AI insights, no BI tool
One blended read-out
Blended ROAS, CAC, MER, LTV, and revenue by channel in one live view, instead of eight platform dashboards each claiming the same conversion under its own attribution.
AI that finds the leak
A built-in insight layer reads the blended data and tells you what changed and where spend is leaking, so you act before the month closes. No analyst required.
Connect, do not migrate
Read-only connectors to GA4, Google Ads, Meta, TikTok, Stripe, Shopify, and more. No BI tool to build, no data engineer, first blended dashboard in minutes.
Good questions
Improvado vs MixedMetrics, answered
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Blend your marketing and revenue with MixedMetrics
Connect your ad channels, store, and billing through read-only connectors and see blended ROAS, CAC, and revenue in one live dashboard.
Read-only connectors, blended ROAS, CAC and MER, AI insights, no PII exposure.