Coupler.io has lower published reporting prices, while Improvado is the one to evaluate for a governed data platform with professional services. Coupler.io publishes its whole ladder: $24, $99 and $199 a month billed annually for 3, 15 and 50 connected accounts, then $4.49 per extra account. Improvado publishes MCP Only at $100 a month for use inside your own AI agent, Starter from $20,000 a year and Growth from $50,000 a year. Enterprise is quoted through sales. Compare row volume, workspaces and services before choosing between them.
Every figure below was read off coupler.io/pricing and improvado.io/pricing this month. Where a vendor does not print a number, this page says so instead of repeating an estimate from a review site.
Coupler.io and Improvado pricing side by side
| Plan | Price per month unless stated per year | What the meter allows | Sync | Workspaces |
|---|---|---|---|---|
| Coupler.io Free | $0 | 1 account, 1 destination, 100 rows a run | Manual | 1 |
| Coupler.io Starter | $24 annual, $32 monthly | 3 accounts, 1 destination, 1 user, 5,000 rows a run | Daily | 1 |
| Coupler.io Active | $99 annual, $132 monthly | 15 accounts, 3 destinations, unlimited users and rows | Daily | 1 |
| Coupler.io Pro | $199 annual, $259 monthly | 50 accounts, unlimited destinations | Hourly | 3 |
| Coupler.io custom | Quoted | Custom accounts, SAML SSO, audit logs on request | Every 15 minutes | Unlimited |
| Improvado MCP Only | $100 a month | 2M rows a year, 300 MCP actions a week, SOC 2 Type II | Daily | 1 |
| Improvado Starter | From $20,000 a year | 20M rows a year, 20 actions a day, 400 MCP actions a week | Daily | 1 |
| Improvado Growth | From $50,000 a year | 60M to 200M rows a year, 120 to 240 services credits a year, Premium Customer Support, HIPAA | Daily to twice daily | Up to 10 |
| Improvado Enterprise | Chat with sales | 1B rows a year, 960 services credits, SSO through Azure or Okta, hands-on professional services | Not specified | Unlimited |
Coupler.io meters connected accounts. One Google Ads account, one Meta ad account or one GA4 property each use one slot, and all of its roughly 400 sources are open on every paid plan. Improvado prices by rows of data per year rather than a share of ad spend. Every plan includes all connectors and destinations, with workspace limits set by plan. Those are different units, so the honest way to compare them is setup by setup.
Is Coupler.io cheaper than Improvado?
For a team that needs ad and analytics data in Sheets, Looker Studio, Power BI, BigQuery or a dashboard, Coupler.io has lower published reporting prices. Coupler.io does that from $24 a month, and from $99 once more than one person needs access. Improvado MCP Only at $100 a month runs inside your own AI agent with your existing LLM setup. Its reporting plans start with Starter from $20,000 a year and Growth from $50,000 a year, both bought through a demo, followed by quoted Enterprise.
For an in-house team whose reporting fits the row and workspace allowances, compare Coupler.io Active at $99 a month with Improvado Starter from $20,000 a year, about $1,667 a month. Growth starts at $50,000 a year, about $4,167 a month, for more volume and up to 10 workspaces. For a solo marketer who wants to ask Claude or ChatGPT questions about spend, compare Coupler.io Starter at $24 with Improvado MCP Only at $100.
What five real setups cost on each
| Setup | Coupler.io, cheapest fit (annual) | Improvado, cheapest fit | Better buy |
|---|---|---|---|
| Solo marketer, 3 ad accounts, Looker Studio report | $24 (Starter) | Starter from $20,000 a year if within 20M rows | Coupler.io |
| In-house team of 4, 10 accounts, daily dashboard | $99 (Active) | Starter from $20,000 a year if within 20M rows and 1 workspace | Coupler.io |
| Analyst querying spend through an AI agent, 10 accounts at campaign level | $99 (Active, for 10 accounts) | $100 (MCP Only, if under 2 million rows) | Either; Improvado if MCP is the main use |
| Agency, 20 clients on 3 platforms | $243.90 (Pro plus 10 extra accounts) | Enterprise quoted if each client needs a separate workspace; Growth from $50,000 a year allows up to 10 | Coupler.io |
| Multi-brand enterprise, ad-level data, HIPAA, 30 workspaces | Custom, quoted; no HIPAA on the price list | Enterprise quoted for 30 workspaces; confirm HIPAA coverage | Improvado |
The agency row depends on client separation. Twenty clients on Google Ads, Meta and GA4 is 60 accounts, so Coupler.io Pro covers 50 and ten more cost $44.90, for $243.90 a month. Improvado MCP Only and Starter each have one workspace. Growth starts at $50,000 a year with up to 10 workspaces; an agency requiring a separate workspace for each of 20 clients needs the quoted Enterprise plan. For a ladder that prices the same 60 accounts across more tools, see Coupler.io pricing plans.
How far do 2 million rows a year go on Improvado MCP Only?
Further than it sounds at campaign level and not far at ad level. A Google Ads account with 40 campaigns, pulled by campaign by day, produces about 14,600 rows a year. Ten such accounts across Google, Meta and TikTok is roughly 146,000 rows, well inside the 2 million cap. Pull the same accounts at ad level, say 300 ads each by day, and every account produces about 109,500 rows a year, so 20 accounts reach 2.19 million and break the limit.
Coupler.io removes the row question from Active upward, where data volume is unlimited. Its limit is the account count instead. If your reporting needs creative-level or keyword-level history across many accounts, that difference matters more than the headline price. The full Improvado ladder, and the Starter and Growth row allowances, is worked through in Improvado pricing and plans.
When is Improvado worth the higher price over Coupler.io?
When the job calls for a data platform with services and compliance features. Improvado Growth starts at $50,000 a year with up to 10 workspaces, HIPAA, Premium Customer Support and 120 to 240 professional services credits a year. Enterprise is quoted with unlimited workspaces, 960 services credits, SSO through Azure or Okta and hands-on professional services. Advanced Intelligence adds marketing mix modeling, incrementality testing and multi-touch attribution from $20,000 a year. Creative Analytics starts at $4,000 a year. Both add-ons work with Growth and Enterprise only.
Coupler.io is self-serve. You connect accounts, choose a destination and own the reporting logic yourself. For a team with an analyst who is comfortable in Looker Studio or BigQuery, that is the cheaper path by a wide margin. If you are weighing Improvado against the other enterprise platforms rather than a connector, our Improvado vs Adverity vs Funnel.io comparison lines them up, and the Improvado alternatives page covers lighter options. If the other name on your list is a warehouse ELT pipeline, our Coupler.io vs Hevo Data pricing breakdown prices Hevo's event tiers against Coupler.io accounts.
Does either one work with AI agents and MCP?
Both do, at very different depths. Improvado sells self-serve MCP Only at $100 a month with 300 MCP actions a week, running inside your own AI agent with your existing LLM setup. Starter includes 400 MCP actions a week and 20 actions a day. Coupler.io includes an AI agent allowance on every paid plan, 900 on Starter up to 3,000 on Pro, plus AI insights and integrations with Claude, ChatGPT and Gemini.
If you give an AI agent live access to ad accounts and revenue data, decide what it is allowed to call before it runs. Read-only connections, scoped credentials and guardrails that block prompt injection and unwanted tool calls are worth setting up on day one, whichever vendor holds the data.
Do Coupler.io or Improvado calculate blended ROAS?
Not as a finished number. Both move what Google Ads, Meta and TikTok report about themselves, and each platform claims credit for many of the same orders, so adding their revenue overstates the real total, often by 20 to 40 percent. Improvado can model the ratio in its transformation layer on the reporting plans, and on Coupler.io you write it in a sheet or BI tool, then keep it correct as accounts change.
The figure worth moving budget on is total ad spend against revenue your store and payment processor actually recorded. That is blended ROAS, with blended CAC, MER and LTV:CAC beside it. MixedMetrics connects read-only to Google Ads, Meta, TikTok, GA4, Shopify and Stripe and keeps those numbers live on one board from $79 a month, or $39 a month billed annually, with nothing to model or maintain. Plenty of teams keep a connector for raw data and use a blended board to decide where next week's budget goes. If a dashboard tool is also on your shortlist, Coupler.io vs Klipfolio pricing runs the same setups against Klipfolio's dashboard-based plans.
Which should you buy?
Buy Coupler.io if you are a brand or agency that needs Google Ads, Meta, GA4 and store data landing in Sheets, Looker Studio or BigQuery every day, and you have someone to build the report. Budget $99 to $250 a month for most teams and agencies under 25 clients.
Book the Improvado demo if you need a reporting platform and its row allowances, workspaces or professional services fit your requirements. Starter starts at $20,000 a year and Growth at $50,000 a year. Enterprise is quoted and adds unlimited workspaces, SSO and hands-on professional services. For access inside your own AI agent, MCP Only is self-serve at $100 a month.
And if the question you actually need answered each week is whether your total ad spend is paying back in real revenue, start with the blended number first and decide on the pipeline after.
See how MixedMetrics works for your kind of team on the use cases page.
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